The Musician’s Guide to the Complete Marketing Plan, Part I
Marketing is the complete process of innovating products and services to satisfy fans, build awareness, and make sales. This process involves a series of important building blocks including researching, goal setting, strategizing, and executing. While these concepts are covered in detail in my book, Music Marketing for the DIY Musician, I’ve broken them down into 10 important steps over a three-part series. What follows are steps one through three, from describing your vision to analyzing your customers. So, which steps are you forgetting when marketing your music?
1. Describe your band’s vision and set your career on course
The first step in the marketing process involves identifying your “vision” and creating a vision statement –…
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